Innocent Advertising: Corporate Sponsorship in Australian Schools ed. Tracey Newlands and Stephen Firth (1996)
This book of articles on Innocent Advertising Corporate Sponsorship in Australian Schools was prepared from papers delivered at a conference at New College, UNSW, in September 1995. The objective of the conference was to raise community and government awareness of the ethical and nutritional issues involved in sponsorship and promotion in schools. The issues addressed included the inappropriate nature of corporate sponsorship that utilised the nature of the classroom with its captive audience to display logos, that is, to advertise to children particularly to those under an age to appreciate the intent of corporate sponsorship. The conference sought to draw attention to the developmental needs and vulnerability of children and to some fundamental values questions that inform educational funding policy such as access and equity in public education.