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Advertising On Children's Pay Television Channels ...

 

Advertising on Children's Pay Television Channels ed. John Squires

Advertising on Children's Pay Television Channels ed. John Squires

Advertising on Children's Pay Television Channels: A Follow-up Survey of Community Attitudes ed. John Squires (2001)

In 1999, the former New College Institute for Values Research published a report on the results of a telephone survey on Community Attitudes to Advertising on Children's Pay Television Channels. The survey was conducted in 1997, prior to the introduction of advertising on Children's Pay Television Channels. They did not see it as beneficial and they were concerned that it might expose children to unsuitable material such as violent promotions. It also indicated that an overwhelming majority of Australians were so concerned that they favoured a full review of the practice even before it was allowed. It did not happen.

The follow survey was conducted in 2000, exactly three years after the previous survey and approximately two-and-a-half years after the introduction of advertising on Children's Pay TV. The follow up survey shows very little had changed in those three years, confirmed the previous results and indicated that the concerns expressed by the community had still not been addressed.

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